Outside the Exam Room: Metastatic Breast Cancer
Earned media sample for BCO founder + chief medical officer, featured in a series for Verywell Health. Reach: 300M
Daisy M. Diaz
Award-Winning Marketing & PR Executive | Purpose-Fueled. People-Focused. Results-Proven.
With over 15 years of leadership in marketing and communications, I build strategies that deliver both reach and results. I have a proven record of leading high-impact initiatives that drive engagement, revenue, and brand growth. I specialize in high-stakes campaigns, segmented messaging, and brand positioning that deliver measurable outcomes.
My work has earned industry recognition, including PR Daily’s Nonprofit Communications Award for Event PR and Marketing. In 2024, I led a national retail partnership that raised $6.6 million in just three weeks—matching the organization’s typical annual revenue. I bring a track record of high performance, cross-functional leadership, and a deep commitment to purpose-driven innovation.
Get to Know Me
My Projects + Work Samples
Radiation oncologist on latest breast cancer therapies, treatments
BCO founder and chief medical officer was featured on the TODAY show in 2024 for breast cancer awareness month. I pitched ideas for the segment to the producer and wrote the entire segment.
Doctor debunks common myths about breast cancer
BCO founder and chief medical officer was featured on the TODAY show in 2023 for breast cancer awareness month. I worked with the producer to create a segment that would be of interest to viewers.
Diabetes Awareness Month Content (Spanish)
Created Spanish content for the Latino community to use during Diabetes Awareness Month.
Diabetes Awareness Month PSA: Today's Diabetes Hits Different
Led the planning and execution of the American Diabetes Association's signature campaign.
ADA x Dion's Chicago Dream
Created a PSA to raise awareness on the issues with the typical approach to combating food insecurity. One of ADA's grant recipients is featured to help shed light on the experience.
Rethinking Your Plate
Led a Walmart x American Diabetes Association collaboration. Coordinated production, created the storyboard, and wrote the script. Highlighted how to make healthy meals.
Healthy Vision Month PSA
Created (and starred in) a PSA for a Healthy Vision Month partnership with VSP + Regeneron. Intended to alert people to the dangers of skipping their routine eye exam during the pandemic.
We Are Family / Somos Familia: Adrian & Angie | Virginia Greater Than HIV
A bilingual storytelling series created to highlight how love and support can be life-saving for people living with HIV. I led the casting and production efforts, as well as the post-production process and promotion.
2013 NCLR Conference Promo Reel
Promo reel created in coordination with media partner for the 2013 National Latino Family Expo in New Orleans, LA.
2012 NBC NCLR ALMA Awards
Collaborated on the promo reel created for the ALMA Awards which aired Sept. 21, 2012 on NBC.
Empowered Teams, Enduring Impact
"Daisy Diaz is an experienced professional in all aspects of communications and media relations. Her work ethic and leadership style are impeccable. When our team experienced organizational changes, she was the first person to offer support and kept our team on schedule, ensuring the completion of projects by the deadline.
Daisy was a pleasure to work with, and I am confident she will leave a lasting impact on any organization she works for in the future."
"Daisy Diaz is one of the most inspiring people I have had the pleasure of working for in my career. Her visionary leadership and empathy fostered a comforting work environment. Not only did she have a unique ability to keep our team organized and on schedule, but her communications helped lift our spirits in challenging situations.
Her dedication to her work is nothing short of inspiring, and her ability to coach others is something that I’ll miss. I’m grateful to have worked with Daisy and highly recommend her to any company."